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Mutual Fund Channel

There are 85 mutual fund management companies operating in Canada. The industry is moderately concentrated, with the top 10 companies accounting for 77 per cent of all assets. The industry also includes 140 dealer firms involved in the sale of mutual funds. In total, the industry employs about 100,000 mutual fund representatives, advisors and stockbrokers. The main types of mutual funds are money market funds, bond funds, equity funds, dividend funds, mortgage funds and real estate funds.

In 2007 there are currently 100 investment fund companies with their 1,842 funds in 2006 growing to 1,962 total independent mutual funds available in Canada representing over 50 million unit holder accounts. According to the CIFSC there are 10 Asset Classes and more than 50 fund categories not including bank funds, segregated funds, labour-sponsored funds, hedge funds, closed-end funds, pooled funds, trust funds, off-shore funds and exchange traded funds.

The industry can generally be divided into the manufacturers of funds and the distributors, although the banks, credit unions and caisses populaires are involved in both sides of the industry. The Advisor Channel is more highly coveted than at any other time in history, the industry often forgets that all financial products are sold, there is a refreshing trend by market participants to recognize and respect independent financial advisors for there ability attract and retain important long-term financial relationships. Advisors partner with more affluent clients that prefer overall financial advice rather than the standard, apparent and dismal approach of mass marketing by the big banks and large financial institutions.A Mutual Fund Company that is involved solely in the manufacture of mutual funds tend to distribute their funds through mutual fund representatives, investment advisors, financial planners, mutual fund dealers and life insurance agents, while the banks, credit unions and their Quebec counter part caisses populaires distribute their fund products through their retail branches as well as via independent advisors and brokers.

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